Thursday, 5 June 2014

Planning an event evaluation

The planning that takes place when helping out with an event is rigourous. When I was helping chrome with hooves - I had to be there by soundcheck, and even before some of the artists had turned up in order to show a sense of respect and loyalty that I am there to get the job done; as this was our first meeting. I met with the manager to discuss what was needed to be done and to get a general rapport with him. I would be working for him, for the next few hours, to sell his products and have to talk to fans of the band as well - so maybe i could get a few anecdotes to share to get a rapport with the customers.

We then discussed the prices of the products and I tried to make sure I could remember at least a few so I wouldn't seem clueless when someone asks me how much something is; although I did have a piece of paper with all of them information on. I did this with the purpose of seeming professional and committed to the band.

As I was not working alone, I had to set roles between me and my accomplice to determine break times etc. This was very important - as we could not leave the merch corner alone as someone could have stolen something.

We then started to setup and discussed between us what would look aesthetically appealing and practical at the same time.
We decided to hang some clothes on the wall in order to show the choice and the rest of the T's were in a box under the table, as there was not enough space, and was impractical, to show all of the sizes. We did the same with the layout of the CD's and vinyl so people could see what they were buying before hand. We even had two vinylls, one ontop of the other in order to show both sides of the art.

We stayed vigilant and on the ball and got involved in general conversation with people walking by in order to entice them to check out our stuff in the hopes they would come back before they left to buy something. This is an important role when selling products to the general public, as it does seem to install some sort of trust; although everyone knows that they're being a bit false.

We had to keep a tally of what we had sold and the total of the float at the beginning in order to justify that we had sold products and no money was unaccounted for.

Overall, we were very organised and efficient in selling the merch and made a substantial profit for the band. There were no mishaps (money or merch going missing). The signs on the wall for the prices of products were used well and were legible which was a great help as it stopped customers asking unnecessary questions and they could browse freely.

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