Friday, 18 October 2013

Defining events

You can define a music event by the type of audience in contrast to the music. Therefore, if people who like metal turn up to an orchestral recital the chances are that they are not going to come back or buy their CD's or merch. Therefore, it is important to invite the right people in order to get the best out the event in terms of; atmosphere and money being made through ticket and merchandise sales. If one does not promote the event properly, on the night they would have lost out on ticket sales. They would have also left the performers with too much merch stock which then goes unsold. An events success is also determine by how many people turn up. Therefore it is imperative to make sure that there will be a lot of people. One can make sure of this by inviting the right people, possibly making sure that the venue and/or band is well know. If one does not have a lot of people come to their event - this will cause problems with the venue owner as you will be in their bad books and may not be able to book there again as you have lost them money depending on where they get their income off of your event (you or the bar). Also, you could have lost a lot of money and/or effort. However, at the event that I went to, there were a lot of people who had turned up and the bar seemed pretty full which would have satisfied the venue owner as this is where their profit comes from. It was clear that this was not the first time the event had been put on as the space that was booked was able to hold a large capacity - of which there were. I believe that the promoter prevented the event being empty by having a large line up. This would accumulate a large crowd as each band has their own fan base. I am certain that the promoter made sure that each band did as a lot of people turned up and the venue was the perfect size to hold all of them. The fact that the venue was very large prevented over crowding - which can lead to a lot accidents and a bad event.If the promoter doesn't get the date and time correct there will be a lot of confusion which will lead to people not turning up. In addition, if they do not get the set times right - they could lead a band to pull out of the line up. Therefore, a contract between the promoter and artists/musicians should state when they will be needed to play and any changes will come at the promoters expense - as not only will they have to pay the band/artist but they will be on bad terms with the venue owner as the event may possibly go downhill. I personally believe that this was the case as all of the bands were present and on time. The event line up went as planned and there were no known reports of complaints regarding this matter. If an event is badly managed and promoted - people will suspect that the actual performances will be just as bad and wont waste their money on what seems to be a makeshift event. The promoter should always make sure that the venue has a prs and ppl license - so that all musicians will get paid fairly after they perform. I believe that the promotion of this event was done successfully as that was the 8th time it had been hosted at the same place.

Depending on the event it would be suitable that the venue has a premises license so that music and alcohol can be served past a certain hour. The venue most likely had one as it was a pub and bar. For the benefit of the event it would not be wise for the promoter to put one on a sunday as the venue may close earlier and not many people may be willing to go. The event was on a Saturday which - according to the amount of people there - is a good day for a music event.


In terms of health and safety, I do not know if the band members, engineer or even the venue had public liability insurance - which would cover injuries to the public. It would be in order that these people had this insurance as if they did do something wrong to their audience (public) they could be sued. Law suits would be especially aimed at the venue owner if they did not have public liablity insurance as it is in there duristiction. PAT testing should be done on all equipment and electronics in the event to prevent such things happening. If a band or engineer knows that the building has not been PAT tested then they may think twice about working there. Also, if the public know this - they will not go there which would result in the venue losing money, and if not dealing with it, going out of business. However, there weren't any loose wires or cables or electrocutions so Im sure that all of the equipment was fine.

On the other hand, all of the bands came with their own gear so i am sure that not all of this was PAT tested. However, the fact that bands came well equipped to the event, as they all brought their own instruments, took away the risk factor of not being able to perform as if a guitar got broken they could most likely use another one. Also, it would give a better quality performance as the performers are used to their own instruments. This clearly worked as every band attracted large crowds and the atmosphere was electric.

However, if there is a bad sound engineer - no matter how amazing the band are - they will sound terrible. Therefore, investing in a good Front of house sound engineer would be beneficial as it will entice people to come back just as much as the band. In my opinion, the live sound was really good and there were not any issues with change overs either - therefore the venue or bands must have invested in a good sound engineer.

Not every band or artist that performs can judge their success by the profit they made. However, their success can be determined by getting new fans - in my opinion this can be just as good than getting paid as the next time you have a day of selling merch and CDs there will be more sales. At the gig I went to, the band I wanted to see performing - after that one night - got more likes on their band page. Therefore,  their publicity went up and if they want to perform at a different event - this will be what they are judged by, so they will have a foot in the door as they have a lot more followers. In addition, the venue will be more willing to continue the same event and make it more of an official night which happens often (for example, every week or month). Also, a lot more followers means more sales (merch, tickets), and more sales means more money.

Overall, the promotion of an event, in my opinion is the best success factor as it benefits the performers, venue and the promoter themselves. I came to this conclusion as no matter what the music is - as long as a lot of people turn up, there will 100% be a profit. However, if the band - along with sound engineers or venue do not live up to expectation - it will be a lucky one off.

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