greenenvylondon.blogspot.com
In my blog - i state to those reading what the blog is about by having the title as my stage name and explaining what i do. I have different sections which have links to suitable marketing materials. For example, when i give a synopsis of my producing band DEEP - I embedded two links which allows those who are interested to be sent to another site which can give them more information. The soundcloud link was targeted to those who may need a producer and want to hear what we do already - or for fans who want to keep updated. As i am an artist/producer/rapper it is important that i have somewhere where people can hear the music i make as not only is it good for publicity but it can also allow me to get the attention of the right people (record labels, promoters ect). I also had a link for our facebook which was highlighted in blue in order to resemble facebook and catch the eye of those who want to get in contact with us or find out more information. This is an important marketing material as the majority of people, who have a computer, have facebook and that means more sharing, better networking and a lot more followers.
On my projects page : greenenvylodon.blogspot.co.uk/p/projects.html
In the comments section i posted DEEPs youtube page as it is new and is a project in itself and does not have enough content on to be highlighted.
In my biography section I could have developed my blog by creating an instagram to show people more about my everyday life in my profession. Bringing reality into marketing is a great way to capture an audience - as they feel more personal with the person/company. However, as i am not gigging and having mad sessions i didnt feel it was appropriate.
The most effective marketing materials are on social networking sites. For example; twitter, facebook, soundcloud, youtube, bandcamp ect. By using these websites networking and sharing material is a lot easier and it reaches a lot more people as on these sites sharing is simple. As an artist this is important for me as online is the best place to approach fans and to create a bigger fan base as online trends spread quick and far. One of the most effective types of marketing materials is twitter as people re-tweet and anything posted - follwers are constantly updated unlike facebook where you make a specific page for a band/ artist ect. On the other hand, marketing materials such as buisness cards are also useful as they can be handed out to everyone and provide a lot of information that promotes the person. This principle is the same for fliers, posters some even use stickers. In the music industry online marketing would be the most useful as this is where a lot where a lot of music found. As an artist - being of a young age, my audience would mostly be online as my target audience are also young - and statistically, the internet is ruled by teens and young adults. By having a youtube and soundcloud account - fans, promoters, a+r's and music labels can easily access my music. By sharing the material that i make so freely would build my fan base quicker as people wouldnt buy music from someone they have never heard. The more creative the marketing material the more effective - as no matter where it is it has to attract your audience.
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